CONCEPT / DESIGN / 360 COMMUNICATION / ACTIVATION
A decade of breaking taboos
We are truly proud to have Libresse on our client list – they’ve been with us for over 10 years! Together we strive to break taboos and normalize periods, PMS and all that comes with becoming and being a woman. We were the first to show red blood instead of the blue stuff and to cast normal, beautiful female bodies in these types of commercials. And through our strategic design approach, tampons and pads went from vaguely medical looking to stylish items at home in any designer handbag.