New client after successful pitch!

We are super happy to announce Risenta as a new client here at Momentum, after an intense but successful pitch against some of the most renowned agencies in the Nordic region! Our first project together is a new communication concept, showing Risenta’s standpoint in today’s unhealthy health industry.

Risenta was founded as early as 1940 and  have been pioneering healthy food in Swedish stores for over 80 years. Their iconic yellow packaging with lentils, beans and muesli, for example, has become a natural part of our kitchen pantries and shelves.


It’s a brand that most Swedes have a connection to and all the products today, are not only 100% plant-based, but also 100% climate-compensated. And free from all the talk about diets, restrictions, pointers & pressure. So say hello to the new Risenta – a modern brand with a healthier approach to health!