IDENTITY / SOCIAL MEDIA / CAMPAIGN / WEBDESIGN
Lingmerths business travel partner
From bus company to travel partner
Lingmerths is one of Sweden’s oldest travel agencies, and for many Swedes, it’s known as a bus company. Today, the focus is on two business areas: business trips and meetings and events for both the private and public sectors. Their turnover in 2023 was approximately SEK 1 billion, but despite their evolution and success, they had an outdated visual identity that didn’t reflect their new business segment.
Momentum’s task: Reinvent Lingmerths, moving the brand from a bus company to a personal partner for business travels.
Lingmerths’ new wings
Starting with the clear goal of unifying their business offerings, we designed Lingmerths’ new visual identity to be humanistic, warm, and approachable, setting them apart in the generally blue travel sector. The identity highlights Lingmerths’ dual role as a professional organizer and a personable partner. The new logo, inspired by movement and transitions, features a sleek, forward-facing wing shape based on the letter “L.” This versatile symbol adapts seamlessly across physical and digital platforms, ensuring consistency across both printed materials and digital communication.
Besides from a new identity and launch campaign, we also developed a new website in close collaboration with our friends at Brave Agency.