STRATEGY / CONCEPT

In 2015, we saw the largest refugee crisis in Europe since World War II. As Scandinavia’s biggest baby care brand, Libero (and all of us at Momentum, too) felt it was important to remind people about the thousands of innocent children caught in the midst of it all. With the help of different organizations on the ground, Libero donated 1.3 million diapers to families on the run.