CONCEPT / DESIGN / ACTIVATION / 360 COMMUNICATION

As a new parent you spend a lot of time changing diapers – up to 10 times a day even. We want to make those moments a little more fun and engaging for both parent and child! Our strategy of launching limited-edition diapers has been super successful in terms of sales, brand loyalty, and awareness. Because what parent can resist their little one dressed up as a jungle animal or a tiny superhero? Or a cute little football supporter when the national team is playing in the World Cup!

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