Poop, robots and ice cream

Libero’s Limited Edition campaigns have been super popular over the years, but how could we create the best one, the theme of themes? Well, it turns out that it wasn’t really that complicated. We just asked the kids and let them decide for themselves. And so, the Favorites Edition was born. The foundation is fun and quirky graphics, limited edition diapers and various gear and outfits that parents can collect and dress up their little ones in. The poop emoji costume went completely viral on social media and all 20 000 sold out before the campaign period was over.