STRATEGY / CONCEPT / IDENTITY / DESIGN / IN-STORE

KRAFFT is the most popular horse feed brand in Sweden and for a horse, it’s crucial to have a well-balanced and customized feeding plan. When we started working with KRAFFT, they had an outdated visual identity and an unclear product segmentation. Our aim was ensure that KRAFFT continues to be a premium brand that is at the forefront. KRAFFT’s new identity celebrates the beauty and unique personality of every single horse – Because all horses are individuals.