STRATEGY / IDENTITY / LABELLING / WEB

Five Seasons is a Swedish sportswear brand with over 30 years of experience in crafting affordable, functional apparel for everyday families. Known for its Nordic design heritage and technical performance, the brand has a strong legacy in the ski and outdoor segment – but in recent years, shifting market dynamics have challenged its visibility and position.

Momentum and Five Seasons began a collaboration to strengthen its brand identity and better communicate its unique qualities. The first phase of the project focused on developing a new logotype and selected elements of the visual identity. As part of phase two, we designed a complete label and trim system for the garments – including everything from care labels, buttons, and hangtags to seasonal badges and collection markers.