Mjau

For Every Cat

STRATEGY / CONCEPT / IDENTITY / PR / CONTENT / 360 COMMUNICATION

Every year, scores of kittens are dumped in the forest or are born in the wild. One of the biggest reasons for this is that people simply neglect to castrate their cats. In our campaign for the cat food brand Mjau, we wanted to shine a light on this problem and urge cat owners to be more responsible with their pets.

“We Love Cats”