DIGITAL STRATEGY / CONCEPT / CONTENT
Supporting generation YouTube
Parents and expecting parents have a lot of questions. About bonding, breast feeding, bathing a newborn and all the rest. And when millennial parents want to know something, they Google it! We took a good look at their most frequently asked questions and created YouTube tutorials with relevant content based on those searches. At this point, our tutorials have been watched around 11 million times in the Nordic countries alone.
“Baby Bath Tutorial”