Estrella has been a cornerstone of Swedish snacking culture since 1957 – introducing Sweden to potato chips and becoming the country’s most beloved chip brand. So, you can imagine they hold a very special place in people’s hearts.

We created a communication concept that celebrates just that – the everyday moments Estrella is a part of – from cozy family nights, breakups to birthday parties. It shows that with each snack comes a moment. A moment to savor and enjoy.