STRATEGY / CONCEPT / IDENTITY / 360 COMMUNICATION

When NetOnNet wanted to reinforce its promise of “Low prices every day”, they didn’t settle for another traditional retail campaign. Instead, together with Momentum, they set out to create a bold new communication platform: “Not Like Everyone Else.” A platform that salutes the company’s roots in low-price warehouse. To bring the idea to life, Momentum cast comedian Henrik Nyblom in the lead role as the King of NetOnNet.